Wondering if it is time to consider a new website for your non-profit organization? In the first of our 3-part blog series, we’ll outline 4 of 10 factors to consider, plus eye-opening statistics to help you make an informed decision.
#1: Your website is outdated. Design leads to conversion.
It should not be surprising in 2020, that a brand is not just a luxury anymore. The design of your organization’s website matters. 38% of visitors will stop engaging with your website if the layout is unappealing, and 48% of visitors judge the credibility of your company based on website design, with your site only having 10 seconds to make an impression on a visitor. Blue Corona, 2018.
More insightful facts about the design of your organizations site; it takes about 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not and whether they’ll stay or leave. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. And, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Sweor, 2019.
Takeaway. The design of your organization’s website is critical to its success. Not only does a well-designed website lend to the credibility and professionalism of your organization, a website that’s not designed well or looks and feels outdated has the power to reduce engagement and brand loyalty.
#2: Your site is not mobile-friendly. Mobile is taking over the world.
The numbers are in, and they are staggering. Mobile continues to increase year after year, with 222% increase in mobile usage in the last 5 years. Of all website traffic, up to 70% happens on a mobile device. CIODive, 2018
In the past year, non-profits mobile giving donations have increased 205%. And, just by incorporating mobile-responsive design to their websites, non-profits can increase their donations by 126% on average. NPSource, 2018
Takeaway. Your non-profit needs a mobile-friendly and responsive website so that the content fits on a variety of screen sizes for a better user experience, as well as an increase in user engagement and brand loyalty.
#3: Your website does not leverage your social media profiles. Social media is driving increased user engagement and donations.
Integrating social proof to your website provides your visitors the chance to trust your organization more. With 79% of people trusting social proof as much as personal recommendations, it’s important you integrate the proper social widgets on your website. In addition to social proof, 95% of NGO’s agree that it also increases brand awareness and 71% say it is effective for online fundraising. Global NGO Technology Report, 2019
Social and website integration includes linking to your social accounts, including social follow buttons on the site (in the header, footer or as a popup), and placing social share icons into articles and blog posts will promote cross sharing of your content. Another option, embedding your social content on your site so that users can read and get a preview of your social presence are all great strategies for integrating your organization’s digital footprint.
Takeaway. An integrated approach between your website and social media channels increases brand awareness, fundraising efforts, social trust, user engagement and audience size.
#4: Your website does not have a email signup. Email still tops social in the numbers.
A good email capture system and email marketing campaigns are key to keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). Sage, 2019
Capturing email addresses creates a database that you can use to raise more money through targeted fundraising, engage your audience with frequent, personalized contact, and receive real-time feedback.