Wondering if it is time to consider a new website for your non-profit organization? In the second of our 3-part blog series, we’ll look at 3 more factors to consider, plus more eye-opening statistics to help you make an informed decision.
#5: Do your pages load slowly? Speed matters – with both users and search engines.
Whoever said speed doesn’t matter, clearly hasn’t had a website to consider. The latest Google research (Google, 2018) shows that page load times between 1-3 seconds leads to a bounce increase of 32%; 1-5 seconds at 90%; 1-6 seconds at 106%; and 1-10 seconds at 123%. While a website load time should be under 3 seconds, desktop load times average in at 15 seconds and mobile is at 28 seconds (gasp!).
Not only does a slow website equate to a loss of site traffic and higher bounce rates, it can also have a devastating impact on your search engine optimization. Google has been considering page speed as one of its ranking factors since 2010. And in 2017, Google announced a plan to reward mobile-friendly sites with faster speeds.
Takeaway: If your website loads slowly, you are likely experiencing the double impact of both losing visitors and a loss in ranking for google search engine optimization. Start by checking your website with Google’s PageSpeed Insights to see how you rank.
#6: Is your site accessible? People with disabilities are the largest minority market and want to be engaged.
There’s a vast population that many organizations can’t reach because they design experiences without accessibility in mind. Over 1 billion people worldwide have a disability, (that is 15% of the population!), and they have over $1.2 trillion in annual disposable income. That number balloons to $8 trillion when you include their friends and family who prefer to support organizations whose products are accessible. With 82% of users with disabilities indicated they would spend more money online if websites were accessible, this is an untapped market. (Forrester Research, 2018)
Looking at the big players in the nonprofit industry, WebAim conducted research on the accessibility of the Top 100 NonProfit’s home pages and found that around 98% of the pages themselves have detectable WCAG 2 failures. (WebAim, 2019) With an average of nearly 60 errors per page. (WebAim, 2019)
Takeaway: People with disabilities that rely on assistive technologies to access your website are left out if your site is not accessible. Making your org’s site accessible will ensure that you are reaching your largest possible audience to advance your causes mission and goals. And, it could save time and money with potential legal actions for non-compliant sites.
#7: Are you leaving donors out? People are ready to engage and spend their money.
Both technology and design principles impact overall engagement and donations on your site. Where are you falling short?
The money is on the table. Almost three quarters of the entire US population donates to charity in some form or another on a regular basis (NPSource, 2018) By the end of 2017, 1.4 billion people worldwide donated money to nonprofit organizations. (NPSource, 2018)
Where social enterprises can step it up, Custom-branded donation pages on a nonprofit’s website help raise up to 6 times as much money on average. (NPSource, 2018) By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average. (NPSource, 2018)
Takeaway: People are giving their money to purpose-led organizations like yours. You can increase the number and amount of donations to your org by giving them mobile options and branding your online donation process.
Your website is an integral part of your social enterprises digital presence – helping to move your mission forward and reach your goals. While it is important to consider implementing the 9 main factors that help make a website redesign successful, it can also be overwhelming. Have questions about how to successfully redesign your website to help amplify the impact of your cause? Schedule a call with our team.